Consultant
MedTech Go‑to‑Market &Automation Training Specialist
Helping medical device and IVD companies roll out
automation platforms, upskill their teams and turn
reference labs into real commercial assets.
Advisory Services
I help you plan and execute EMEA launches for automation, imaging system and middleware.
Go‑to‑market strategy, launch planning and positioning for key lab segments.
Pricing logic, tender support, OEM and distribution partnership coordination.
Cross‑functional launch coordination (product, sales, marketing, regulatory, training).
Go‑to‑Market & Product Launch Support
Clinical Training & Workflow IVD Laboratories
I design and deliver practical training and implementation support for automated IVD systems.
Training for liquid handlers, microscopes, imaging systems, readers and middleware/LIS.
Implementation support from first installation to stabilisation and optimisation in routine labs.
Workflow design, troubleshooting and reference/demo lab optimisation.
Sales & Application Enablement
I enable sales and application teams to sell and support complex automation confidently.
Training programs for sales and application specialists.
Demo scripts, ROI/TCO models, clinical value decks and competitive battlecards.
Coaching on using reference sites and showrooms to increase conversion.
Analytics & Product / Agile Support
I bring data and structure into product and commercial decisions.
Power BI dashboards for revenue, install base, funnel and tender performance.
Portfolio and country performance insights with clear actions.
Backlog and user story definition; AI‑aware product scoping based on AI PM and Scrum.
About me
I help diagnostic manufacturers and laboratories launch automation
platforms smoothly, train their teams effectively, and turn demo labs into
real commercial drivers.
I’m a freelance consultant with 8 years in IVD automation and medical
devices, working at the intersection of product management, clinical
workflows and commercial strategy.
I led go‑to‑market execution for automation platforms across 15+
subsidiaries, launched imaging, liquid handle and middleware systems,
and built a reference showroom that hosted over 100 international
customer visits in its first year.
I also served as a top‑rated trainer for 14 automation platforms, training
over 100 engineers, application specialists and medical professionals per
year on liquid handlers, microscopes, readers and middleware.
Recently, I added AI Project Management, Data Science and Scrum Master
(PSM‑I) certifications to better support data‑driven and agile product
teams.
EXPERIENCE
Led EMEA new product introduction for a liquid handler & imager reader. Including an OEM distribution partnership through cross-coordinating requirements, technical documentation and joint launch activities. Result: new white‑label revenue stream and successful launch through own subsidiaries and OEM partner.
Products launch & OEM partnership
Built and delivered EMEA training programs for automation devices, training ~100 engineers and specialists per year and running regular sessions for international sales teams. Supported >100 customer demos and helped translate field feedback into product improvements.
Training infrastructure for automation platforms
Co‑created a fully simulated automation showroom with structured workflows and SOPs, used as a global reference site. Hosted ~100 international customer visits in yearone and was recognised by leadership as a key commercial conversion driver.
HQ showroom & reference lab
Built Power BI dashboards to track revenue, installed base, funnel health and tender win rates across 15+ subsidiaries and distributor markets, giving product and regional leaders a clear view of where automation platforms were performing well and where additional support or resources were needed.
Commercial performance dashboards for automation portfolio
