Advisory Services
I help you plan and execute EMEA launches for automation, imaging systems and middleware.
Go‑to‑market strategy, launch planning and positioning for key lab segments.
Pricing logic, tender support, OEM and distribution partnership coordination.
Cross‑functional launch coordination (product, sales, marketing, regulatory, training).
Go‑to‑Market & Product Launch Support
Clinical & Workflow Training in IVD Laboratories
I design and deliver practical training and implementation support for automated IVD systems.
Training for liquid handling, microscopes, imaging systems, readers and middleware/LIS.
Implementation support from first installation to stabilisation and optimisation in routine labs.
Workflow design, troubleshooting and reference/demo lab optimisation.
Sales & Application Enablement
I enable sales and application teams to sell and support complex automation with confidence.
Training programs for sales and application specialists.
Demo scripts, ROI/TCO models, clinical value decks and competitive battlecards.
Coaching on using reference sites and showrooms to increase conversion.
Analytics & Product / Agile Support
I bring structure, analytics, and product thinking to commercial decisions.
Power BI dashboards for revenue, install base, funnel and tender performance.
Portfolio and country performance insights with clear actions.
Backlog and user story definition; AI‑aware product scoping based on AI PM and Scrum.